Главная | Обучение | Master of Business Administrations in E-Business

Description

With the tremendous growth of the Internet, e-Business now presents organizations with opportunities to capture new markets to expand and to diversify. In addition to the Business Administration core, the courses in the E-Business concentration option cover various areas of e-marketing, internet and web technologies, multimedia and website project management issues to prepare students to effectively implement the strategies and the technologies that can harness the huge business potential of the Internet.

The online MBA degree program with a Concentration in E-Business blends business and information technology to address the emerging field of e-Commerce and e-Business. The online MBA degree program with a Concentration in E-Business is designed to provide graduates with the competencies, skills and attitudes necessary for success in the workplace. This online degree program is ideal for individuals seeking professional growth or career advancement in the exciting field of E-Business and Commerce.

Career Opportunities

Upon completion, graduates of this course can opt for jobs like business development managers, E-Commerce business development application developers or human resource managers.

Career Outlook

Job outlook is very strong for e-business specialists, as more and more companies establish and expand their online presence. An MBA with an e-business emphasis allows managers to update their business administration skills for a digital economy.

Skills You Will Learn

The e-business gives a higher payoff in the form of improved customer services, improved customer satisfaction, greater customer retention, lower operating costs, better quality products and services, high business efficiency, more competitiveness, better business intelligence, broader market coverage, and fewer administrative errors.

The growth and projected growth of e-business calls for graduates who understand current and future trends in e-business and are prepared to manage the analysis, design, transformation, implementation and operation of an e-business. Professionals in e-business require skills in multiple disciplines, including Information Technology, Economics, Human behavior, Quantitative skills, Environment issues, Management, Finance, Marketing etc. The MBA Program shall provide these skills.

Entry Requirements

Applicants will be expected to have a bachelor's degree in any discipline.

Mode of Study

100% online. Earn your MBA degree entirely online.

Course Structure

The program is intended both for new graduates and for experienced graduates who wish to update their skills or change their area of specialization.

Core Courses

CODE	COURSE TITLE	CREDITS
MNG 9410	Advanced Leadership Theory	3 credits
ACT 9500	Principles of Accounting	3 credits
BUS 9510	Business Ethics	3 credits
BUS 9550	Business Finance	3 credits
BUS 9600	Advanced Strategic Management	3 credits
BUS 9641	Business Statistics	3 credits

Specialization Courses

CODE	COURSE TITLE	CREDITS
MBA 9612	Foundations of E-Business	3 credits
MBA 9613	E-Business Marketing	3 credits
BUS 9711	E-Business Symposium	3 credits

Elective Courses

Two elective courses of your choice.

CODE	COURSE TITLE	CREDITS
BUS 9620	Managing Human Resources	3 credits
BUS 9650	Taxation	3 credits
BUS 9705	Business Entrepreneurship	3 credits
MBA 9600	Health Care Law	3 credits
MBA 9601	Managed Health Care	3 credits
MBA 9602	Advanced Financial Management	3 credits
MBA 9603	Business Development Strategies	3 credits
MBA 9604	Marketing Management	3 credits
MBA 9605	Foundations of International Business	3 credits
MBA 9606	International Business Strategies	3 credits
MBA 9607	Non-Profit Organizations	3 credits
MBA 9608	Managing in the Non-Profit Sector	3 credits
MBA 9609	Advanced Principles of Accounting	3 credits
MBA 9610	Hotel Management Operations	3 credits
MBA 9611	Advanced Hotel Management Operations	3 credits
MBA 9614	Micro Economics	3 credits
MBA 9615	Macro Economics	3 credits
MBA 9616	Foundations of Marketing	3 credits
MBA 9617	Strategic Marketing Management	3 credits
MBA 9618	Issues in Food Service Management	3 credits
MBA 9619	Operations Management in Food Service	3 credits
MBA 9631	Foundations of Information Technology	3 credits
MBA 9632	Data Systems and Networks	3 credits
OPSY 9400	Organizational Psychology	3 credits

Total credits required for the MBA program - 33

Award

The MBA in E-Business degree will be awarded by Kingston University.

Course Descriptions

MNG 9410 - Advanced Leadership Theory

Course overview Welcome to Advanced Leadership Theory, a course that is designed to prepare the student of business and organizational leadership for future roles in business in settings where leading the organization for continued success in times of change is desired. This course presents the key foundational concepts essential to an understanding of leadership and will therefore serve as a foundation to the entire course of study in the program. Leadership will be defined and should be understood within the context of action and function and then expanded into the specific context of organizational life. Learners should discover their unique giftedness to lead and serve and should actively build their leadership understanding and competencies. In fulfillment of the assignments that will provide study of leadership theory, this course is designed to incorporate your own experience and observations regarding leadership within organizations. Time Frame / Credit Hour Please be cognizant of the time frame stipulated by the instructor. Upon successful completion of this course, you will be awarded 3 semester hours of credit. Examination The examination for this course includes the following: 1. Knowledge and understanding. Knowledge of content (e.g., facts, terms) 2. Creative thinking skills. Expression and organization of ideas and creative thinking, using oral, visual, and written forms Use of vocabulary and terminology of the discipline in oral, visual, and written forms Application of knowledge and skills in familiar contexts. Transfer of knowledge and skills to new contexts 3. An integrated approach. Definition of a central problem or question Identification which theories are most important for a given business problem and explanation why these theories are relevant Integration of various disciplinary theories to address the problem or question. Integrating theory involves using theories in combination Description of a method for applying the theory and analyzing relevant data for addressing the central problem or question Grading The grading scale for this course is as follows: 90-100% = A 80-89% = B 70-79% = C Below 70% = Fail Course Objectives Know the difference between good leaders and great leaders Describe and explain the five key insights about leadership Understand the concept of powerful combinations of strengths Explain the difference between weaknesses and fatal flaws Apply strengths and behaviors that demonstrate leadership effectiveness

ACT 9500 - Principles of Accounting

Course overview This course is designed to give students an introduction to the basic principles of financial accounting. This includes accounting principles and practices, accounting systems for recording business transactions, an overview of the accounting cycles for service and merchandising enterprises, the matching concept, periodic and perpetual inventory systems, basic financial statements and cash. Time Frame / Credit Hour Please be cognizant of the time frame stipulated by the instructor. Upon successful completion of this course, you will be awarded 3 semester hours of credit. Examination The examination for this course includes the following: 1. Knowledge and understanding. Knowledge of content (e.g., facts, terms) 2. Creative thinking skills. Expression and organization of ideas and creative thinking, using oral, visual, and written forms Use of vocabulary and terminology of the discipline in oral, visual, and written forms Application of knowledge and skills in familiar contexts. Transfer of knowledge and skills to new contexts 3. An integrated approach. Definition of a central problem or question Identification which theories are most important for a given business problem and explanation why these theories are relevant Integration of various disciplinary theories to address the problem or question. Integrating theory involves using theories in combination Description of a method for applying the theory and analyzing relevant data for addressing the central problem or question Grading The grading scale for this course is as follows: 90-100% = A 80-89% = B 70-79% = C Below 70% = Fail Course Objectives Familiarity with accounting concepts and terminology Preparation, use, and analysis of accounting data and financial reports issued for both internal and external purposes Application of accounting techniques to simple problem situations involving computations Understanding the rationale for generally accepted accounting principles and procedures

BUS 9510 - Business Ethics

Course overview Welcome to Business Ethics, a Master Level course in the curriculum for the MBA degree program. The primary focus of this course is to understand the methodologies emphasizing the practical application of ethics to business in a global perspective. This course further examines business people from around the world and how they are influenced by American values. The ethics for any business, naturally, starts within you. Thus, this course will define morals and values as well as the flexibility to openly change them in a business environment. Time Frame / Credit Hour Please be cognizant of the time frame stipulated by the instructor. Upon successful completion of this course, you will be awarded 3 semester hours of credit. Examination The examination for this course includes the following: 1. Knowledge and understanding. Knowledge of content (e.g., facts, terms) 2. Creative thinking skills. Expression and organization of ideas and creative thinking, using oral, visual, and written forms Use of vocabulary and terminology of the discipline in oral, visual, and written forms Application of knowledge and skills in familiar contexts. Transfer of knowledge and skills to new contexts 3. An integrated approach. Definition of a central problem or question Identification which theories are most important for a given business problem and explanation why these theories are relevant Integration of various disciplinary theories to address the problem or question. Integrating theory involves using theories in combination Description of a method for applying the theory and analyzing relevant data for addressing the central problem or question Grading The grading scale for this course is as follows: 90-100% = A 80-89% = B 70-79% = C Below 70% = Fail Course Objectives Demonstrate characteristics of ethical managers Identify ways to ensure ethicality in the workplace Follow steps for handling ethical dilemmas brought to you by subordinate employees Identify causes of unethical behavior

BUS 9550 - Business Finance

Course overview This is an exciting course, a course that explores the distant concepts and exotic buzzwords of finance and explains them in an easy-to-understand-manner so that you can ask intelligent questions of your finance and accounting personnel and understand their answers. Without that knowledge, a manager, whether he/she is in sales or production or marketing, will be ill-equipped to communicate with accountants or financial officers and will most-assuredly be lost and will likely be left behind for future promotions. It often been said that finance is the language of business. One would be well advised to learn it. In this course we consider the basic financial decisions within a business. These include setting financial goals, measuring risk and return, analyzing financial conditions, getting funds for the short term and the long term, and investing those funds. Time Frame / Credit Hour Please be cognizant of the time frame stipulated by the instructor. Upon successful completion of this course, you will be awarded 3 semester hours of credit. Examination The examination for this course includes the following: 1. Knowledge and understanding. Knowledge of content (e.g., facts, terms) 2. Creative thinking skills. Expression and organization of ideas and creative thinking, using oral, visual, and written forms Use of vocabulary and terminology of the discipline in oral, visual, and written forms Application of knowledge and skills in familiar contexts. Transfer of knowledge and skills to new contexts 3. An integrated approach. Definition of a central problem or question Identification which theories are most important for a given business problem and explanation why these theories are relevant Integration of various disciplinary theories to address the problem or question. Integrating theory involves using theories in combination Description of a method for applying the theory and analyzing relevant data for addressing the central problem or question Grading The grading scale for this course is as follows: 90-100% = A 80-89% = B 70-79% = C Below 70% = Fail Course Objectives Understand the breath and scope of the numbers of business finance Evaluate the basic principals of cash accounting and accrual accounting Understand when to use and when not to use cash accounting Learn the various types of sales Understand techniques on handling cost of sales Demystify variable and fixed expenses Understand various ways to depreciate equipment

BUS 9600 - Advanced Strategic Management

Course overview Strategic management deals with the ways firms build and sustain superior competitive positions and achieve long-run profitability. The strategic direction (or vision) and objectives of a company is set by its board, who are also responsible for monitoring the achievement of those objectives. The Chief Executive Officer (CEO), appointed by the board is responsible for leading management in the development of the detailed strategy for implementing and achieving the objectives set by the board. This course will give you the panoramic view of the changing corporate terrain and will show how large and small firms can be more effective and efficient both in today and tomorrow's arena of business. Time Frame / Credit Hour Please be cognizant of the time frame stipulated by the instructor. Upon successful completion of this course, you will be awarded 3 semester hours of credit. Examination The examination for this course includes the following: 1. Knowledge and understanding. Knowledge of content (e.g., facts, terms) 2. Creative thinking skills. Expression and organization of ideas and creative thinking, using oral, visual, and written forms Use of vocabulary and terminology of the discipline in oral, visual, and written forms Application of knowledge and skills in familiar contexts. Transfer of knowledge and skills to new contexts 3. An integrated approach. Definition of a central problem or question Identification which theories are most important for a given business problem and explanation why these theories are relevant Integration of various disciplinary theories to address the problem or question. Integrating theory involves using theories in combination Description of a method for applying the theory and analyzing relevant data for addressing the central problem or question Grading The grading scale for this course is as follows: 90-100% = A 80-89% = B 70-79% = C Below 70% = Fail Course Objectives Critically assess the nature of the sector in which your organization is positioned Critically assess the competitive position of your organization in the sector in which it is positioned Develop a strategy to enable or extend your organization’s competitive advantage in the sector in which it is positioned, or in new sectors Understand the principles of implementing that strategy

BUS 9641 - Business Statistics

Course overview This course uses statistical and quantitative techniques to analyze and solve business problems, and it covers descriptive and inferential statistics. Topics include probability, sampling distributions, work sampling, statistical estimation, hypothesis testing, regression analysis, quality control, and other statistical and managerial decision making techniques. Time Frame / Credit Hour Please be cognizant of the time frame stipulated by the instructor. Upon successful completion of this course, you will be awarded 3 semester hours of credit. Examination The examination for this course includes the following: 1. Knowledge and understanding. Knowledge of content (e.g., facts, terms) 2. Creative thinking skills. Expression and organization of ideas and creative thinking, using oral, visual, and written forms Use of vocabulary and terminology of the discipline in oral, visual, and written forms Application of knowledge and skills in familiar contexts. Transfer of knowledge and skills to new contexts 3. An integrated approach. Definition of a central problem or question Identification which theories are most important for a given business problem and explanation why these theories are relevant Integration of various disciplinary theories to address the problem or question. Integrating theory involves using theories in combination Description of a method for applying the theory and analyzing relevant data for addressing the central problem or question Grading The grading scale for this course is as follows: 90-100% = A 80-89% = B 70-79% = C Below 70% = Fail Course Objectives Demonstrate understanding of statistical analysis concepts and methods Demonstrate competence in using a spreadsheet for statistical analysis Be able to interpret statistical results in the context of the business situation and explain them in plain language

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